The Money Decisions that Matter Most.
Getting life's biggest financial choices right — five decision frameworks for judgment under uncertainty, grounded in decades of academic research and advisory practice.

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Laura Mattia, PhD
Laura began her career in the financial industry over 30 years ago, rising to the positions of Controller and Chief Financial Officer before returning to school to pursue personal financial planning. In 2020, she founded Atlas Fiduciary Financial before joining Wealth Enhancement in 2024.
PhD in Personal Financial Planning · Educator for two decades
Founder and director of the CFP® registered program at the University of South Florida, and faculty at Texas Tech, Rutgers, and William Paterson. Her peer-reviewed research examines gender, widowhood, and the advisory profession.
CFP® · Wealth Enhancement, Sarasota
Three decades in finance — Global Controller at M&M/MARS, CFO at Telcordia, founder of Atlas Fiduciary Financial — now advising families through the decisions that define a life.
Read by people who decide for a living.
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Writing on the practice of deciding.
Conversations worth the hour.
Bring a decision to the table.
Speaking engagements, media requests, and consultation inquiries are all handled personally.

